Seth Godin – Learning from frustration
Seth Godin, author of 12 bestselling books, wrote in his blog post “Learning from frustration“:
If you have to put me on hold, don’t play bad 1980s music. Play me Bill Cosby or Steven Wright. Or why not give me a choice of 100 songs/audiobooks to choose from?
Having the right music licensing can help you move in this direction.
