Posts Tagged ‘On Hold Marketing’

Are You Losing Over 1,500 Clients a Year?

In a Newsbytes News Network article from the year 2000 it stated that 60 percent of consumers placed on hold with no music will hang up before anyone returns to the call and 34 percent of them will never call back, according to Broadcast Music, Inc (BMI).

This means if your business places 30 calls a day on hold, works a 5 day work week, 52 weeks a year, 4,680 of your callers hung up before you could answer and 1,591 will never call you again.

How much is each client worth to your small business?  How much money could you gain by converting even half of these lost callers to clients?

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04 2010